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Post by account_disabled on Jan 28, 2024 3:44:26 GMT
Some audits to consider: technical SEO, content, link profile and E-E-A-T. SERP analysis: This will help you understand the search intent for a given query (e.g., is it commercial, transactional, informational or navigational) likely to earn rankings or visibility. 3. Planning An SEO strategy is your long-term action plan. You need to set goals – and a plan for how you will reach them. Think of it your SEO strategy as a roadmap. The path you take DB to Data will change and evolve over time – but the destination should remain clear and unchanged. Your SEO plan may include things such as: Setting goals (e.g., OKRs, SMART) and expectations (i.e., timelines/milestones). Defining and aligning meaningful KPIs and metrics. Deciding how projects will be created and implemented (internal, external or a mix). Coordinating and communicating with internal and external stakeholders. Choosing and implementing tools/technology. Hiring, training and structuring a team. Setting a budget. Measuring and reporting on results. Documenting the strategy and process. 4. Creating and implementing Once all the research is done, it’s time to turn ideas into action. That means: Creating new content: Advising your content team on what content needs to be created. Recommending or implementing changes or enhancements to existing pages: This could include updating and improving the content, adding internal links, incorporating keywords/topics/entities, or identifying other ways to optimize it further.
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