Post by account_disabled on Sept 10, 2023 11:32:35 GMT
Take advantage of an advantage that other service providers don't have: your loyal customers don't have to travel far to find you. Many people, especially after a forced absence, will be inclined to a weekend in a nice hotel, while they would not be equally enthusiastic about having to take a plane or go on a cruise.
The staycation trend , which established itself in the Covid era, may prove to be an important source of bookings in this transition period towards the complete recovery of travel. How to ride it? With email campaigns aimed at locals and focused on terms such as recharge your batteries, refresh yourself and romantic getaway for example. All expressions that suggest a special moment, all for yourself, with your partner or without family commitments, but a stone's throw from home.
In your messages, emphasize property features that locals Phone Number List might find interesting, such as large areas for smart working, spas or pools to relax in. If you combine your emails with dedicated offers, the impact will probably be greater… try it!
3. Show customers that you haven't forgotten them as individuals
Last but not least: personalization remains a fundamental paradigm . In the stay experience, as in sending emails. In the database of an email marketing campaign for hotels, there is a lot of precious information that helps to outline a precise profile of each recipient. Use them to remind your customers that you remember them, that they are not just numbers to you.
Whether it's a favorite service, a special request or simply a special cocktail at the hotel bar, remind them that what they loved awaits them at the property, now as it did then. This is a powerful strategy for reconnecting with guests after a prolonged absence from hotels: even if they have been missing for two or three years, you show that you have not forgotten about them.
Travelers are ready to pack their bags again and hotels are now in a unique position to intercept this renewed interest in travel. Make sure you help do this every time you email your guests, past, present and future.
The staycation trend , which established itself in the Covid era, may prove to be an important source of bookings in this transition period towards the complete recovery of travel. How to ride it? With email campaigns aimed at locals and focused on terms such as recharge your batteries, refresh yourself and romantic getaway for example. All expressions that suggest a special moment, all for yourself, with your partner or without family commitments, but a stone's throw from home.
In your messages, emphasize property features that locals Phone Number List might find interesting, such as large areas for smart working, spas or pools to relax in. If you combine your emails with dedicated offers, the impact will probably be greater… try it!
3. Show customers that you haven't forgotten them as individuals
Last but not least: personalization remains a fundamental paradigm . In the stay experience, as in sending emails. In the database of an email marketing campaign for hotels, there is a lot of precious information that helps to outline a precise profile of each recipient. Use them to remind your customers that you remember them, that they are not just numbers to you.
Whether it's a favorite service, a special request or simply a special cocktail at the hotel bar, remind them that what they loved awaits them at the property, now as it did then. This is a powerful strategy for reconnecting with guests after a prolonged absence from hotels: even if they have been missing for two or three years, you show that you have not forgotten about them.
Travelers are ready to pack their bags again and hotels are now in a unique position to intercept this renewed interest in travel. Make sure you help do this every time you email your guests, past, present and future.