Post by mostafa002 on May 15, 2024 10:18:47 GMT
The important thing is to keep in mind that a single landing page corresponds to only one objective . If we have 2 objectives, it is most likely better to have 2 different landing pages. In the same way, obviously, we remember that a landing page is only effective in relation to the objective it must fulfill, so the KPIs we choose to evaluate it must only and exclusively be linked to that. Stupid example: if I want to build a landing page for lead generation , my main KPI will be the visitor/lead conversion rate and not, I don't know, the traffic it generates or the number of customers it brings.
Why landing pages are important A Landing Page is literally a landing page to which users are usually directed through an advertising campaign. The Landing Page, basically, is simply a web page, as if it were a microsite. But then why not integrate it directly onto our site? Why build a separate Estonia Email List entity, perhaps on a third-level domain or even a new domain? The landing page tends to have a commercial focus . They are pages very focused on a single topic, be it the purchase of a product, the trial of a digital service, the signing up for some subscription. It is necessary to have the opportunity to delve deeper into that topic and examine every point of it.
The landing page must be designed to achieve a single objective (which we consider a conversion, even if we are not talking about an economic transaction of an e-commerce). So it is normal for it to be optimized in terms of content and path of use ( user experience ) to achieve that objective. Finally, the landing page should (with rare exceptions) respect the brand identity but not necessarily be attributable to the site because a page of a site has graphic meaning in its context (the site precisely) but a landing page must have a life of its own and make sense outside of any other context.
Why landing pages are important A Landing Page is literally a landing page to which users are usually directed through an advertising campaign. The Landing Page, basically, is simply a web page, as if it were a microsite. But then why not integrate it directly onto our site? Why build a separate Estonia Email List entity, perhaps on a third-level domain or even a new domain? The landing page tends to have a commercial focus . They are pages very focused on a single topic, be it the purchase of a product, the trial of a digital service, the signing up for some subscription. It is necessary to have the opportunity to delve deeper into that topic and examine every point of it.
The landing page must be designed to achieve a single objective (which we consider a conversion, even if we are not talking about an economic transaction of an e-commerce). So it is normal for it to be optimized in terms of content and path of use ( user experience ) to achieve that objective. Finally, the landing page should (with rare exceptions) respect the brand identity but not necessarily be attributable to the site because a page of a site has graphic meaning in its context (the site precisely) but a landing page must have a life of its own and make sense outside of any other context.