Post by account_disabled on Oct 4, 2023 10:45:38 GMT
Intergalactic, sci-fi extravaganza. Yes, Beyoncé is an award-winning lyricist and singer, but her creativity is boundless when it comes to marketing. She has a keen sense of how to both draw in and honor her audience, using everything from social media to a self-produced documentary to tell her story and create those enduring connections.
Using creative content to capture audience attention and gain a loyal Phone Number List following has long been the purview of B2C brands. Still, more and more B2B brands are embracing creativity as a necessary and wildly successful part of B2B marketing. In fact, a LinkedIn survey of marketing leaders found that 81% believed B2B brands are producing creative campaigns that rival those of consumer brands. (For a thematically relevant example, check out Workday’s “Rock Star” ad that ran during the Super Bowl and won Gold in the Creative B2B Lions.)
Embracing innovative content formats, such as interactive videos or immersive experiences, can captivate audiences in new and unique ways. And by leveraging the power of creative storytelling, marketers can weave compelling narratives around their brand, products or services, establishing a personal connection with their audience.
Authenticity matters
“Tryin' to fake it never makes it / That, we all know (Can't break my soul)” – Break My Soul, Renaissance
In her music, Beyoncé often addresses personal experiences and emotions that enable listeners to connect with her on a deeply human level. Additionally, she uses her platform to raise awareness about social issues, advocating for positive change through her music. Indeed, the Renaissance tour paid homage to and was, through-and-through, a celebration of Black queer ballroom culture.
Using creative content to capture audience attention and gain a loyal Phone Number List following has long been the purview of B2C brands. Still, more and more B2B brands are embracing creativity as a necessary and wildly successful part of B2B marketing. In fact, a LinkedIn survey of marketing leaders found that 81% believed B2B brands are producing creative campaigns that rival those of consumer brands. (For a thematically relevant example, check out Workday’s “Rock Star” ad that ran during the Super Bowl and won Gold in the Creative B2B Lions.)
Embracing innovative content formats, such as interactive videos or immersive experiences, can captivate audiences in new and unique ways. And by leveraging the power of creative storytelling, marketers can weave compelling narratives around their brand, products or services, establishing a personal connection with their audience.
Authenticity matters
“Tryin' to fake it never makes it / That, we all know (Can't break my soul)” – Break My Soul, Renaissance
In her music, Beyoncé often addresses personal experiences and emotions that enable listeners to connect with her on a deeply human level. Additionally, she uses her platform to raise awareness about social issues, advocating for positive change through her music. Indeed, the Renaissance tour paid homage to and was, through-and-through, a celebration of Black queer ballroom culture.